Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts

TOP TIPS FOR CREATING DIGITAL BRANDING AS A BLOGGER

Saturday

AD – This is a sponsored post.

As a blogger, not only do I write and share blog posts, but I also have to make sure I keep my digital branding up to date. This is in order to show my personal brand and my blogging brand off across my social media platforms.


The digital branded content you may create as a blogger are as follows:

  • Media kit
  • Blog logo
  • Social media templates
  • Instagram story templates
  • Pinterest pins
  • Products in your branding such as Gumroad e-books
  • Newsletters and emails
  • Email signatures

In this post, I will be giving you some advice on how to keep your branded content fresh and up to date. So without further ado, let’s get into the tips.


laptop with flowers and phone
Image by Jess Bailey Designs on Pexels.

5 tips for updating your digital branding as a blogger


1. Create a clear logo


The first thing you will want to do as a blogger is to create an eye catching logo with your blog name on. Think about the colours you use because you can use them in a colour scheme for your other content.


Once you have created a logo you are happy with, you can then use this on other content you may wish to produce such as a media kit or social media templates.

Related: 3 ways to stay creative

2. Pick a colour scheme


Choosing a colour scheme is what all brands do when creating their content and products and bloggers should too. At the moment I tend to use light pink as that is in my logo, and other light colours such as a muted blue and peach. Admittedly, I need to work more on my colour scheme.


3. Choose fonts to use for different content


When creating different digital branded content, you will need to pick some fonts to use. For example, I have one font for my logo but I have a few other, more readable fonts for when I am writing more text like in my monthly newsletters or for the paragraphs in my media kit. Once you have decided what branded content you are going to create, I would suggest picking different fonts that you will use for different things and try and keep them as standard across your content.


Start your search for fonts by checking out this fancy fonts collection by font bundles. They offer a range of fonts for each occasion.


4. Standardise your content


Similar to what I was saying about picking standard fonts to go across your content, you should try to standardise all of your branded content using colour and any other signature effects you might use. This will help people recognise you. For example, if you have a branded Twitter header and one of your Twitter followers finds your Facebook page that has the same branding, they may remember your branding from Twitter and be more likely to connect with you on another platform too.


On social media, you should create pin covers for Pinterest and Instagram story highlight covers in your branding. It is also a good idea to create headers for Twitter and Facebook in your branding that contain your logo. These are just small ways to make your social media channels look more professional. If you are a blogger, your audience or brands will be more visually pleased when seeing branding on your social media than if you don’t have any. It also shows that you are serious about marketing yourself and blogging too.

Related: 100 Blog post ideas for every niche

5. Try and show you in your branded digital content


Try and bring yourself into your branding as much as you can. It is promoting you and your blog so make it personal, and obviously relevant to your niche. If you are a travel blogger, don’t be using makeup brushes in your logo, for example.


Creating personal branding should be fun because you can choose what you want everything to look like in a way that best promotes you, your blog and your services.


When it comes to branding and creating content, play around. It doesn’t have to be perfect straight away! I have had a range of logos before, it’s all trial and error until you have found what you’re happy with and it will feel really good when you do. I usually just play around with things until I get it looking perfect, just try not to stress out too much about it and have fun!


How are you getting on with your branded content? Do you have any tips?

MEET MY MARCH ADVERTISERS

Sunday

AD - This post features my monthly advertisers. If you are interested in advertising with me then please contact me or find out more information on my advertise with me page.

 

Woman working on laptop

Welcome to my March Advertisers post. In this post, I will be sharing with you all of the blogs that you need to check out this month.

Sunshine Sarah blog logo
First up is Sunshine Sarah, a fitting name as Sarah is a ray of sunshine. Her content always leaves me feeling more positive and her blog is beautiful! If you want some positivity to brighten up your life then you definitely need to check Sarah's blog out.

Posts you need to check out from Sarah


not my body type blog logo

The next blog you have to check out this month is Not My Body Type. Alice is a critical care nurse but alongside that, she writes all about fashion and style and I really love her posts! She also highlights mental health and body image issues.

Start by checking out these posts

Amy Marshment profile picture

Amy Marshment is one of my favourite people that I have connected with on Twitter and I love her blog! She is always just looking to support people and is generally lovely. She specialises in lifestyle, personal growth and beauty so if that's your thing definitely check her out.

Amy's posts you need to see

The Sunday Blogger logo
Zoe from The Sunday Blogger is another one of my favourite lifestyle bloggers. It's a perfect chilled Sunday afternoon read. On The Sunday Blogger, you can expect to find brilliant content all about self-care and wellbeing, beauty, travel and lifestyle. I would definitely recommend checking her out!

Here are some posts you should check out:


Steff's Journey logo

If you love lifestyle and blogging content, then you need to check out Steff's Journey. Steff writes all about her life and blogging experiences and she even interviews other bloggers too.

Start by checking out these posts:


Our favourite jar logo

Finally, we have Our Favourite Jar. Claire writes all sorts of great posts about lifestyle and family. Her posts are always really honest, so if you want to read about real-life family accounts, lifestyle and even up your blogging game then you definitely need to check out Our Favourite Jar!

Here are some posts from Our Favourite Jar to check out


And there we have it, thank you to these wonderful blogs for advertising with me. I hope you love their blogs as much as I do! If you missed last month's then don't forget to check out my meet my February advertisers post.

MEET MY FEBRUARY ADVERTISERS

Monday

AD - I have recently started offering advertising for bloggers on my blog, and I'm so excited to share with you the first ever advertisers on my blog.

If you are interested in advertising with me then please get in touch! I offer an advertising package for as little as £3 for the month. Advertising on blogs doesn't only help you gain more backlinks to your site, but it also gives you more exposure to different audiences.


Woman working on laptop

For February, I have 5 great blogs that you need to check out!

The Unpredicted Page logo
First of all, we have Amber from The Unpredicted Page. Amber is a fabulous lifestyle blogger who I have been following for a while and I really love her content as well as her blogging resources and freebies. From university, to all of the lifestyle content you will ever need, Amber has you covered.

Here are some of her posts to start you off

Next, is Tash from A Girl with a View. Tash is one of my favourite bloggers and she posts about all sorts of things such as travel, and how you might like to spend weekends away. She also writes a lot about lifestyle and university.


Here are some of Tash's post you need to read



Kayleigh Zara blog logo

Kayleigh Zara's blog is one I always look to for inspiration and guidance on blogging. Looking for information on how to up your blogging game? She's got you! She has a wide range of other content too, such as lifestyle and university posts.

Read some of Kayleigh's posts here


The Thrifty Bride blog logo
If you love everything wedding, you need to visit The Thrifty Bride blog by Lauren. She writes about being a Covid bride and wedding jewellery too. You may recognise Lauren from Laureny Loves blog too.

Check out these posts from The Thrifty Bride


Faerie Lifestyle blog logo

Faerie Lifestyle covers a range of topics. From female empowerment, to mindfulness and culture. Estee really covers it all. Make sure you check out this blog if you love all of the above.

Discover these posts from Faerie Lifestyle


I am so pleased to be able to showcase these brilliant bloggers on my blog, especially on my first ever Meet the Advertisers post. I can't wait to continue these monthly, so if you're interested in advertising with me, please do get in touch.

This is also the first time I have made money from my blog, which has been one of my 2021 goals and I've done that already. So I'd like to make a special thank you to these bloggers for working with me and helping me reach one of my goals.

Do you have any bloggers I should check out this month? Let me know, I always love reading new blogs.

Join my mailing list for exclusive content and resources here


Wool of the King

100 BLOG POST IDEAS FOR EVERY NICHE

Saturday

This blog post contains affiliate links, meaning if you purchase a product through my these links I will receive a small commission at no extra cost to you. For more information, please see my disclaimer.

I feel like every blogger has written a blog post ideas post but I haven't yet, so I thought I may as well share some ideas from me. I always love reading these posts when I'm stuck for ideas so I hope this can help you out. Hopefully, this post will help me too when I'm stuck for ideas. I can just look back on this post and hopefully, it will spark some inspiration for me too!


In this post, I have tried to include quite a few niches so I can help as many of you as possible. Some of these niches I don't write a lot about myself, for example, I never really write about fashion - but I love reading blog posts about it anyway and have just gone off the sort of things I think would be interesting to read about.


Woman writing on blog

Image from Pixabay.


Blog post ideas for every niche


Fashion

1. Winter essentials

2. My top coat picks

3. Paris in outfits (or any travel destination you may visit)

4. Must-have accessories this season

5. How to style your favourite fashion item

6. Top pics from SS2021 (or any other season)

7. Recreating iconic celebrity outfits (I have seen a lot of TikToks where people recreate outfits of people like Kendall Jenner and Princess Diana and they always look so good)

8. Go-to hairstyles 

9. My favourite items from Zara (or a shop you like to buy a lot of items from)

10. Staple items everyone needs


Travel


Beach huts on Hastings pier

11. Travelling on a budget

12. Top things to do in London (or a city of your choosing)

13. Travel bucket list - here's my travel bucket list.

14. Top luxury travel destinations

15. Top staycation destinations

16. What's in my travel bag

17. How to keep entertained on long-haul flights

18. Most Instagrammable spots in Copenhagen (or a destination of your choosing)

19. Best places to visit in your city

20. How to keep the travel bug alive when you can't travel

21. Top historic destinations you need to visit


Beauty


Juvia's Place eyeshadow palette

22. My favourite beauty products of all time

23. Recreating iconic celebrity looks

24. Reviews of new products

25. Top 10 eyeshadow palettes

26. How to get the summer glow

27. Trying out beauty trends

28. My day-time skincare routine

29. My night time skin care routine

30. Products that aren't worth the hype


Lifestyle

31. Night in ideas

32. My favourite ways to practice self-care

33. Law of attraction and manifestation posts

34. Inspirational quotes you should live by

35. Date night ideas

36. How you can support small businesses 

37. 21 things I have learnt in 21 years (replace this with your age)

38. Goals and hopes for the future

39 Sharing my favourite playlists for every occasion

40. Smalls steps you can make for more sustainable living

41. A day in the life of Lauren

42. Advice I'd give to my younger self

43. Gift guides

44. Q&A with your followers


Food & Drink


Pizza in Sorrento

45. Cocktail recipes - here are 5 cocktail recipes from me

46. Recipes for your favourite meals

47. Fakeaway recipes

48. Favourite restaurants in your city

49. My go-to brownie recipe (this can be replaced with any sweet treats that you like to bake)

50. Your favourite pasta in under 500 calories (be careful with this, it can be triggering to those with or recovering from eating disorders to count calories. However, it is great to find healthy versions of your favourite versions of not so healthy meals)

51. Vegan breakfast recipes you need to try

52. The best vegetarian/vegan meat substitutes


Mental Health

53. Mindfulness activities

54. Stress-reducing activities

55. How you have dealt with trauma

56. Toxic positivity - what is it and how it can affect people?

57. How you deal with anxiety or depression

58. Overcoming obstacles that have affected your mental health

59. Things I'm grateful for

60. Reducing the stigma surrounding mental health


Blogging

61. 100 blog post ideas for every niche (just like this one)

62. What I wish I knew before starting a blog

63. Top bloggers to follow in 2021

64. How I've grown my social media channels

65. 100 hashtags to use on Instagram

66. Best ways to plan your time as a blogger (Check out The ULTIMATE Yearly Blogging Planner to help you plan your time).

67. Resources all bloggers need to try

68. Best apps to have as a blogger

69. SEO help posts (we all need these)

70. The best Wordpress or Blogger themes

71. How to grow your blog followers

72. How to grow your mailing list

73. How to monetise your blog in 2021


Entertainment (book film, netflix, music etc)


Catfish and the Bottlemen concert

74. Top films to watch on Netflix

75. Top series to watch on Netflix

76. Book reviews

77. TV series reviews

78. Film reviews

79. What to watch on Disney+

80. Your favourite musical and why

81. Review of a musical

82. Review of your latest concert 

83. Album reviews from your favourite artists


Student


Quote from Amanthis Diary

84. Productivity tips

85. Things you should know before starting university

86. Things you should know before moving away from home 

87. My study playlist

88. Revision tips

89. Managing studying with part-time work

90. Easy ways to enhance your CV

91. Reasons why you should do a placement year or study abroad (you can replace this with anything you think would be beneficial - it could be joining a club or society at university)

92. Saving money as a student

93. Benefits of learning a new language

94. Balancing university with a part-time job

95. Easiest ways to make money while studying


Opinion Pieces

96. Opinion on current issues such as fast fashion

97. Why I prefer having a small circle of friends

98. My opinion on blogging in 2021

99. Why I don't like the ... trend (any trends you don't like or do and why)

100. Challenging the stigma on a certain topic


I hope this post has helped spark some ideas for you if you were stuck, or even just to add to your already large list of ideas. Please tag me or let me know if you use any of these ideas, I'd love to read your posts.


Do you have any blog post ideas that I've missed? 


Related Read: 5 Steps to Taking Successful Instagram Pictures


Join my mailing list for exclusive content and resources here.


Wool of the King

5 STEPS TO TAKING SUCCESSFUL INSTAGRAM PICTURES

This post contains affiliate links, meaning if you purchase a product through these links, I will earn a small commission at no extra cost to you. For more information, please see my disclaimer.

Since becoming more serious and consistent with my blog, I decided to try and grow my social media channels. Mainly Instagram and Twitter because I think these ones work best for my blog and I reached 3000 followers on Instagram recently. I did give Pinterest a good go in summer and it worked well for a while but I felt like it was taking up all of my time so I took a step back. Maybe I will try with Pinterest again but I just thought a break was needed and I haven't really gone back since.


Durdle Door, Dorset

Anyway, since I have been trying to grow my Instagram, I've been putting more care into the pictures I take and upload and I am going to be sharing how I do this. As you may have seen in my Goals for 2021 blog post, growing my Instagram is one of my main blogging goals this year.


I will also write a post all about how I am growing my Instagram in the near future too because that's the channel that is growing the quickest for me. But for now, I will just be sharing some tips on how I take my pictures. This could work really well for you or not work for you at all, it's just interesting to see different approaches in my opinion.


Tips on how to take pictures for Instagram


1. Upload content you love


Baked Camembert from The Wheatsheaf in the Woodfords, Wiltshire
In order to stand out from the millions of other people on Instagram, you need to be uploading content that is authentically you. If you are uploading content that you think your followers will like but isn't really you, then your followers aren't really going to engage with your brand and what you're all about. For example, if you're posting pictures of fashion when you are a book blogger then chances are your followers won't be interacting with your blog.

2. Try to create a theme


The accounts I see do well on Instagram are ones that have a theme. That means your photos on the grid look kind of similar to each other and there is a colour scheme. I don't actually focus on that too much because of my first point of uploading content that is you, but it can help to have a theme. This can be done by using the same preset on your photos, which I will come to in my next point.

If you are looking to create consistent branding for your Instagram then check out this Instagram Branding Pack.

3. Use Adobe Presets


Difference between ordinary image and Adobe Presets
This is not sponsored, I just use Adobe Presets for all of my Instagram pictures and it makes such a difference and really enhances my photos, making them look more professional. Presets can also help you create a theme without being inauthentic. You can take pictures that you love and that express you and enhance them and try and create a theme with presets. You can create your own presets on the Adobe app or there are a lot of people out there that create and sell great ones - whatever suits you best.

4. Treat everything as a photo opportunity


It's better to have more than enough photos because posting consistently is important for Instagram growth. If I am going out, a lot of the time I will take pictures even if something doesn't really look that Insta-worthy. You can always delete them later and they could look Insta-worthy once you have worked your magic in Adobe Presets. Even if they don't get uploaded, it's nice to create memories through photos.

5. Show your face


Lauren Kenny at Sculpture by the Lakes
For me, my most liked photos are the ones that have me in them. I read somewhere that audiences prefer to see your face across your channel because they can put more trust into you that way. I know lots of selfies and images of yourself might not fit with everyone's brand, but you should be uploading one or two, even if it's just introducing yourself. Then, people can see the face behind the account and know who they are following.

Sorting your content and deciding on the type of thing you are going to post and being consistent with it is the key to success on Instagram. At the end of the day, the images you put out there are the line between someone following you and connecting with you or not. 

If you found this post helpful, I will post about how I have been and am still growing my Instagram and will share my top engagement tips too. It's not just the pictures you post, engaging with others and using your insights is also important if you want to grow.

For more consistent branding across all of your social media channels, check out these Social Media Templates for Facebook, Twitter, Pinterest and Instagram Stories.

Do you have any Instagram tips? I am always looking for new strategies.


Join my mailing list for exclusive content and resources here.



Wool of the King

HOW I REACHED 10,000 MONTHLY BLOG VIEWS

Tuesday

This post contains affiliate links so I will earn a small commission when you buy through these links. Please see my disclaimer for more information. 

As a lot of you may know, I have been blogging on and off for over 4 years. It was kind of just a hobby for me as and when I felt like it, and it wasn't until the coronavirus lockdown until I started blogging regularly. After regular blogging since April 2020 and putting in more hard work, I am proud to announce that I received 10,700 blog views for July 2020. This is a massive success for me since in April, I had just over 1000 blog views for the month. Thank you so much to everyone who has been reading and supporting my blog over the last few months.


Celebration balloons


How did I achieve this?


I still wouldn't call myself an expert when it comes to blogging and I know that there are people out there with a lot more views than this. I am still always trying to learn more about it, but I'd just like to share with you how I got to 10k monthly views in the hope that I could help some current or aspiring bloggers. 

It's also important to keep organised and you can do this by using The ULTIMATE yearly blog planner from Of a Glasgow Girl.


Sharing my blog everywhere


After writing and publishing a blog post, I would promote it over every social media channel. I will create an Instagram story of the post, prompting people to click the link in my bio to see my blog. I will also share the blog on my Facebook, Twitter, Pinterest, and sometimes LinkedIn if it's relevant to my audience on there.


Twitter


The main source of my blog traffic comes from Twitter. I will share 3 blog posts a day on Twitter, including new ones and old ones. I schedule these posts using Buffer. Make sure to tag in retweet accounts when tweeting blog posts as the blogs will be retweeted and will reach more people.


Here are some of the blog post retweet accounts I tag:

  • @bournemouthbloggers and @sotonbloggers - make sure you use your local equivalent of this if there is an account for it. 
  • @bloggerstribe
  • @cosyblogclub
  • @BloggersHut
  • @theclique_uk

On Twitter, there are also daily blog post engagement threads that you can add your blog posts to. Post your blog on these threads and be sure to interact with other creators and comment on other blogs. I use threads from the following Twitter accounts:
  • @GoldenBloggerz
  • @unpredictedpage
  • @_kayleighzara
  • @cosyblogclub
  • @theclique_uk
  • @BloggerDreamsRT
  • @TRJForBloggers
  • @BloggersHut
  • @LaurenyLoves

Pinterest

I only started using Pinterest a few months ago and I am still learning lots about it, so I am by no means an expert. I managed to get my monthly unique viewers on there up quite rapidly but the clicks through to your blog is the main thing. Some people get most of their blog traffic from Pinterest so it's worth using for your blog.

Basically, you just need to create lots of pins for each of your blog posts to promote it on there. There are lots of useful guides out there about using Pinterest to attract traffic to your blog, I am still getting to grips with it at the moment but I managed to get over 100 views from Pinterest in July so it was a good addition.

Advice if you are starting a blog

If you are new to blogging, I would just say set aside some time to promote your blog as well as writing it. Consistency was the key to reaching my goals for me so just try and give yourself a routine.


I haven't spent lots of money on my blog and don't think you need to in order to be successful, it's just your personal preference in how you'd like to invest in it. Also, spend time trying to grow your social media too as the more followers you have on there, the more members of the potential audience you will reach by sharing it on there.

Once again, I'd like to say I'm not an expert and I am still learning about blogging every day. Let me know if you have any blogging tips that I've missed out, I'd love to know how you promote your blog!

Some extra blogging resources


Wool of the King