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As a blogger, not only do I write and share blog posts, but I also have to make sure I keep my digital branding up to date. This is in order to show my personal brand and my blogging brand off across my social media platforms.

The digital branded content you may create as a blogger are as follows:

  • Media kit
  • Blog logo
  • Social media templates
  • Instagram story templates
  • Pinterest pins
  • Products in your branding such as Gumroad e-books
  • Newsletters and emails
  • Email signatures

In this post, I will be giving you some advice on how to keep your branded content fresh and up to date. So without further ado, let’s get into the tips.

laptop with flowers and phone
Image by Jess Bailey Designs on Pexels.

5 tips for updating your digital branding as a blogger

1. Create a clear logo

The first thing you will want to do as a blogger is to create an eye catching logo with your blog name on. Think about the colours you use because you can use them in a colour scheme for your other content.

Once you have created a logo you are happy with, you can then use this on other content you may wish to produce such as a media kit or social media templates.

Related: 3 ways to stay creative

2. Pick a colour scheme

Choosing a colour scheme is what all brands do when creating their content and products and bloggers should too. At the moment I tend to use light pink as that is in my logo, and other light colours such as a muted blue and peach. Admittedly, I need to work more on my colour scheme.

3. Choose fonts to use for different content

When creating different digital branded content, you will need to pick some fonts to use. For example, I have one font for my logo but I have a few other, more readable fonts for when I am writing more text like in my monthly newsletters or for the paragraphs in my media kit. Once you have decided what branded content you are going to create, I would suggest picking different fonts that you will use for different things and try and keep them as standard across your content.

Start your search for fonts by checking out this fancy fonts collection by font bundles. They offer a range of fonts for each occasion.

4. Standardise your content

Similar to what I was saying about picking standard fonts to go across your content, you should try to standardise all of your branded content using colour and any other signature effects you might use. This will help people recognise you. For example, if you have a branded Twitter header and one of your Twitter followers finds your Facebook page that has the same branding, they may remember your branding from Twitter and be more likely to connect with you on another platform too.

On social media, you should create pin covers for Pinterest and Instagram story highlight covers in your branding. It is also a good idea to create headers for Twitter and Facebook in your branding that contain your logo. These are just small ways to make your social media channels look more professional. If you are a blogger, your audience or brands will be more visually pleased when seeing branding on your social media than if you don’t have any. It also shows that you are serious about marketing yourself and blogging too.

Related: 100 Blog post ideas for every niche

5. Try and show you in your branded digital content

Try and bring yourself into your branding as much as you can. It is promoting you and your blog so make it personal, and obviously relevant to your niche. If you are a travel blogger, don’t be using makeup brushes in your logo, for example.

Creating personal branding should be fun because you can choose what you want everything to look like in a way that best promotes you, your blog and your services.

When it comes to branding and creating content, play around. It doesn’t have to be perfect straight away! I have had a range of logos before, it’s all trial and error until you have found what you’re happy with and it will feel really good when you do. I usually just play around with things until I get it looking perfect, just try not to stress out too much about it and have fun!

How are you getting on with your branded content? Do you have any tips?


  1. Amazing post with some really helpful tips! This will be really useful for new bloggers or even people like me who are constantly learning x

  2. Great tips! At some point I'd like to try and create my own branding as I've chopped and changed so much, I think I need to choose a colour and stick with it x

    Emily |

  3. Great tips! I love that you mentioned that playing around with a few ideas is completely normal. I've been blogging for almost 4 years and just as recently as a couple of months back I switched up my branding! x

  4. Fab tips! I absolutely love creating logos and spent ages playing around with mine before finally settling on what I have at the mo!

    Tash - A Girl with a View

  5. Some great tips here. Creating a brand image can be very important online so people know who you are without even reading your name! x

  6. I agree with you here saying that your brand needs to be the same across all your socials/blog/logo so that it can be easily recognised by everyone especially brands! 😉
    It also makes everything easier for you if everything is the same! Xo

  7. Very helpful tips! Thanks!

  8. These are great tips. I deffo agree that keeping it consistant across all your channels is important. Its good to play around until you know what is your style too.
    Thanks for sharing!
    Aimsy xoxo
    Aimsy’s Antics

  9. Love these tips Lauren! I learnt on in the last few months that I need to have a brand pallette of colours - I'm still working on it now. Having a good logo is key :) xx

    Caroline |

  10. These are all great tips Lauren! I love when you said to tray and have fun with it until you find what works best for you! Thank you for sharing x

  11. Wow. Thanks for these amazing tips. This is really helpful and got me thinking about how to improve the branding of my blog.

  12. These are incredible tips for digital branding, these are tips I will take on board! x

    Lucy |

  13. Such great tips! I also need to work on my colour scheme! And defo think my blog logo needs an update soon too! 💕

  14. Useful tips. With a brand, colour theme is so important across different mediums and social media channels. I have all of these but I haven't bothered with anything regarding my instagram haha!

    Tea in the Tub

  15. Love these tips and definitely this is something very important! I need to work on my digital branding too

  16. I'm so agree with your brands/color palette needs to be the same across your blog and social platforms. It will show your uniqueness and can be recognized easily by your audiences or brands! Being consistent is also important. Thank you for sharing the tips :D

  17. These are all really handy tips! I'm forever planning to improve my digital branding, but the whole task is overwhelming sometimes xx

    mia //

  18. Great points covered in this post! I need to work on my logo a bit, as well as fonts and colours. I did try to brand my blog with specific colours, but I don't really like it now! Back to the drawing board! Thanks for sharing!

  19. Some great tips! I really need to unify my branding a bit more. It's all very close, however I wouldn't say it was 100% the same so this is definitely something I'm going to look into.


  20. Great tips! I found consistency and finding my own style pretty difficult in the beginning, but I’m definitely getting there!

  21. Thanks for sharing your tips, these are useful to note for when I get my muse back :)

    Nic | Nic's Adventures & Bakes

  22. Great post! Branding is SO important.

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